r/Music • u/DallasSF S9dallasoz, dallassf • 11d ago
Chad Kroeger on all those Nickelback jokes: 'I'm not gonna apologize for my success' article
https://www.audacy.com/national/music/chad-kroeger-not-gonna-apologize-for-nickelback-success1.5k
u/coredenale 11d ago
"Look at this gold record,
Every time I do it makes me laugh,"
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u/mastofred26 11d ago edited 11d ago
*diamond they are a DIAMOND selling band
Silver Side Up 10m+ US and 8m+ Global
Without this band and success of SSU, other bands on the Roadrunner Records would not have had the CHANCE to grow, such as Slipknot who were breaking out around that time.
(Source: me, I worked at roadrunner records for a decade)
Edit: hmm folks do not seem to be reading what I wrote. I am NOT saying Nickelback is responsible for Slipknot’s success. NB helped keep the label afloat. I don’t need folks to talk me SK was a platinum band but I would love to hear your thoughts on how P/L charts look for a record the size of Roadrunner back then. Plenty of albums can go platinum without much profit when you’re spending two commas on music videos.
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u/fffffffffffffuuu 11d ago edited 11d ago
wtf i thought slipknot was popular way before Nickelback?
edit: holy shit the album that got me into slipknot was Vol. 3: The Subliminal Verses which came out in 2004. Nickelback has been releasing music since fucking 1996
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u/opeth10657 11d ago
Nickelback signed with RR in '99, same year Slipknot's 1st album came out
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u/mastofred26 11d ago
Times a bitch! All blends together - slipknot were absolutely getting massive, no doubt, but they were not making Nickelback money at that time.
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u/fffffffffffffuuu 11d ago
i mean, have they ever made nickelback money? I feel like Nickelback somehow has a much broader appeal across more demographics than a band like slipknot could hope to have. Isn’t that why everyone “hates” Nickelback? They’re just too… radio perfect?
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u/Desperate_Young3365 11d ago
No. Nickelback has sold 50 million albums, Slipknot has sold a little over 9 million.
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u/pacificnwbro 11d ago
I totally forgot they were on RR! I actually like a couple Nickelback songs, but I'll happily take the bad ones if it helped fuel RR. That label was my high school years.
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u/mastofred26 11d ago
SSU came out ON September 11th. That album is a wild ride. That album is a greatest hits
Definitely not for everyone! But folks don’t realize they have a song with a Dimebag Darrell solo after his tragic death.
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u/hardrocker943 11d ago
SSU is fucking awesome. I love SSU and The Long Road. All the Right Reasons was pretty good. Dark Horse was ok I guess. Didn't like many of the ones after that. I still listen to SSU fairly regularly.
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u/JacedFaced 11d ago
My issue with Nickelback is with their post SSU albums where it felt like everything they did sounded the same. They had some decent stuff pre-SSU, but they found the formula that sold records and milked it for millions. Good for Chad and the rest of the band, if you don't like the music turn the station, it's super easy.
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u/notanotherherofck 11d ago
You can say the same for a lot of bands, AC/DC comes to mind, I might not know their song but in 15sec I know it's them.
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u/baddoggg 11d ago
Are you telling me we were rewarded slipknot for Nickelback's success?
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u/somesketchykid 11d ago
No, they both signed go RR same year and Slipknot self titled 1st album went platinum the very next year. Slipknots success is their own
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u/Midwake 11d ago
“Look at this graph” one of the most banger meme videos of all time
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u/JonnyZhivago 11d ago
Nor should he
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u/boot2skull 11d ago
I don’t care for their music, but people are why they’re around and successful. Can’t deny that. We will crack jokes and he can wipe his tears with $100s.
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u/SaticoySteele 11d ago
Reminds me of the Frankie Muniz (Malcolm In The Middle) response to some rando's twitter insults:
Rando: "ur acting is just awful. sorry, but it is"
Frankie: "Yeah, but being retired with $40,000,000 at 19 has not been awful. Good luck moving out of your mom's house before you're 35."
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11d ago
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u/Smilewigeon 11d ago
MitM has aged fantastically well. I still regularly watch it. None of the cast need to doubt their performances there.
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u/Deskopotamus 11d ago
I agree, they have done pretty well for themselves, look at this graph.
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u/TheSessionMan 11d ago
But he should thank Cancon regulations. Because of Cancon you couldn't listen to a rock station in Canada without hearing 3 Nickelback and 5 tragically hip songs an hour
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u/DistortedReflector 11d ago
You got a choice of:
Leader of Men
How You Remind Me
Rockstar
Photograph
And then a complete run through of Yer Favorites.
Bonus track plays of:
54-40
Sloan
Mathew Sweet
Swollen Members
Alannis Morrissette
Nelly Furtado
Bran Van 3000
Fuck it, now I’m going to build my ultimate summer Canadian music playlist.
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u/JarvisFunk 11d ago
Do you mean Matthew Good lol? Hello Time Bomb was such a killer track
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u/torndownunit 11d ago edited 10d ago
Our Lady Peace, Finger 11, Barenaked ladies, the Watchman.
There's some I dug though. Big Wreck was a good band that benefited from CanCon and got played to hell . There was a chunk of time where some good stuff like Rheostatics benefited.
Edit: and for me personally I think teenage head could never be played enough.
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u/AnExpertInThisField 11d ago
Exactly. The Nickelback hate was/is a 101 course in Internet hive mind mentality. Personally, I don't care for their music. But were they truly the demonic scourge of rock music they were made out to be by seemingly everyone? I can think of a lot worse music.
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u/dong_tea 11d ago
The joke doesn't work if your example for terrible music is a band that no one has heard of. Nickelback was bland and very popular, thus making them the perfect target.
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u/KourteousKrome 11d ago edited 11d ago
Nickleback (and other butt rock stars of the time) were the Bud Light of music. Just kind of there, and it weirdly outsold all the superior products. Tasteless, though inoffensive.
Generally speaking, they weren't necessarily worse than other shitty radio rock music. Creed was another example. All of it was corporate schlock that was designed specifically to be catchy but without substance just to drive single sales.
My personal theory is that it happened because of the music industry crash of the 00s. Producers clamped down on creativity and pushed generic, templated sameness because their margins were so low. We're clawing back because of streaming services but in general the 00s and early 10s were a shit time to listen to the radio.
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u/nickstatus 11d ago
I think you're close, it had to do with the music industry crash. But that's only half the story. Mainstream rock music had become increasingly banal, commoditized, and mass produced, and at some point the producers overdid it, and people lost interest. Nickleback were the apex of this overly-produced garbage music. And as such, they kind of fit the role of fall guy.
I'd heard that Nickleback recently pivoted to a heavier sound. My friend described it as "metalcore", even. I wouldn't go that far, and I still don't like them, but they've definitely improved and evolved over the years.
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u/sleepykittypur 11d ago
San Quentin is a fucking banger and there's nothing you can say to convince me otherwise.
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u/klsi832 11d ago
‘How You Remind Me’ is good. So is that Spider-Man song.
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u/SweetDank 11d ago
"I am so high I can hear Heaven but Heaven don't hear me."
Never was much of a Nickelback fan but that is a pretty cool piece of poetry.
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u/keanuereevesbeard 11d ago
Silver Side Up front to back slaps
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u/thatchers_pussy_pump 11d ago
I'll defend Silver Side Up to the grave. That album was everything it could be. Great heavy industrial sounds, great hard rock riffs, pretty solid songwriting, and nearly if not perfect production.
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u/Mopman43 11d ago
I’m fond of ‘Burn it to the Ground’. Really like the opening guitar.
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u/Pvt_Hudson_ 11d ago
The Edmonton Oilers have used that song for their hype video package at home games for the last 3 or 4 years, its unreal. It gets the crowd super pumped.
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u/wcu25rs 11d ago
yep and throwing "Feeling Way Too Damn Good" out there too. Ive always thought that song was a banger.
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u/TheRipley78 11d ago
Hero, with Josey Scott. And no cap, I still listen to I Wanna Be A Rockstar.
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u/politicalstuff 11d ago edited 10d ago
The Nickelback hate was/is a 101 course in Internet hive mind mentality.
Eh, not really. I mean yeah, it's overblown, but if you were there at the time, it wasn't for nothing.
You have to understand that they blew up while radio and MTV were still relevant and before music was as fractured as it is now, so a lot of music was casually consumed on the radio, in public, on TV, etc. Nickelback was freaking EVERYWHERE. You could not escape them.
So, while now if you don't like music you just don't load it up on your Spotify on your phone or whatever and go on with your day. Then, they were EVERYWHERE. Every radio station played them every few minutes. They were on TV. They played in stores. Their songs were in freaking movie soundtracks. It was inescapable, so a song you just were meh about and would just ignore was assaulting your ears constantly, so people got resentful.
It's also not that Nickelback were terrible. It's that they were super disproportionately successful for how mediocre their music was, and they were overplayed to the extreme. A lot of the issue IMO was just a side of effect of when they happened to blow up. If they came out today they wouldn't have nearly the extreme views as they did at the time because the default ways people consume music are just different.
I personally am not a fan, but they have a couple bangers here and there.
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u/caninehere 11d ago
Just to add on to this. I'm Canadian and so is Nickelback. In Canada we have laws that 30% of radio content must be Canadian content. So if you listen to a rock station you hear a LOT of the same Canadian bands when they're popular.
Sometimes that isn't a bad thing, for example the Tragically Hip rule and their stuff would get played all the time. But then you have Nickelback. Fucking Nickelback. And their songs would get played all. The. Time. Even if they had a song that wasn't awful (and I do think their music, from what I've heard, ranges from mediocre to awful), being forced to hear it on the radio will make you hate it.
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u/ThePencilRain 11d ago
Nickleback, finger 11, our lady peace...on constant rotation.
Those were dark days
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u/Ok_Skill_1195 11d ago
To reiterate what you're saying, Imagine Dragons is basically the new Nickelback. They get shit not because they're bad, but because they're song are a little generic and clearly formulated to be highly commercial.
They don't get nearly the same degree of hatred though because the music landscape is entirely different. You don't feel like you are surrounded by imagine dragons 24/7. You notice them soundtracking a commercial and then you go "oh did I forget to turn adblocker off?" and go about your day
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u/SkullheadMary 11d ago
Exactly this. I worked as a convenience/drug store inventory counter in the early 2000s and I’d spend my whole day having to listen to their bland repetitive songs at work in the stores. We’d spend a lot of time on the road between stores and guess what was on the radio all day long? Fucking Nickelback. They were relentless lol
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u/thegroovemonkey 11d ago
A lot of their songs also sound the same so it felt like hearing the same song over and over and over well past the expiration date of butt rock. They absolutely wore me down over time.
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u/politicalstuff 11d ago
Yep, they found their formula and milked it. I don't blame them, but i got tired of hearing That Nickelback Song, whichever one, every 20 minutes.
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u/toiletmannersBTV 11d ago
It's this. They were being played every 30 minutes on every rock radio station for years. It didn't start off completely awful, but it certainly ended that way.
And for the record, I completely gave up on the radio because of Green Day's Wake Me Up When September Ends. Not a terrible song, but constantly being played.
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u/jtmarshiii 11d ago
Black Hole Sun was it for me and I still can't listen to that song and enjoy it. When it was playing on everything all the time. Home late after bar and told my friend why I disliked Black Hole Sun while it was played on MTV only to have it repeated after the commercials. Then we fell asleep and when my friend woke up to get ready for work switch on the TV... Black Hole Sun was on and he woke me up to tell me I was right.
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u/rolandfoxx 11d ago
I'll take it a step further; Nickelback wouldn't even have blown up today because they'd be completely lost in all the other mediocre bar bands with a Bandcamp page.
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u/realjones888 11d ago
"How You Remind Me" was the most played song on radio in the 00s, and it didn't even come out until mid 2001. It was on every station for hard rock to easy listening you couldn't escape it.
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u/Cobbertson 11d ago
I like your pants around your feet And I like the dirt that's on your knees And I like the way you still say "Please" While you're looking up at me
-Chad Kroeger
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u/OvercookedGongShow 11d ago
And what the hell is on Joey's head?
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u/Zabunia 11d ago
"'The thing that was on Joey’s head was a champagne bucket that my wife and I got Chad for his housewarming, and it was somehow secured to his head by what appears to be a bra – I'm not sure about that, but I think it’s a bra,' recalls Kroeger." - https://tonedeaf.thebrag.com/nickelback-explains-joeys-head-photograph/
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u/Mogwai10 11d ago
The only thing I’ll ever laugh about nickelback related things is that look at this graph video on YouTube.
I can’t not fall down with laughter when he sings that.
My god it’s perfect and I’m glad life gave us that video.
Oh hell if someone hasn’t seen it. Please enjoy.
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u/GirraficPark 11d ago
Have you seen the beauty that is Pantsfeet?
Really only the first minute or so...
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u/Lupulus_ 11d ago
Say what you want about Nickelback, but nobody died every single day
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u/WH0_what_where 11d ago
My husband is a singer in a rock band. Played the video clip, my son’s says “it sounds like Dad”, husband is not amused, I’m crying. Thank you 😂
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u/playtio 11d ago
The Chad Kroeger vs the virgin hater
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u/DodGamnBunofaSitch 11d ago
but does he have anything to do with the Kroeger grocery chain?
it'd be the chad kroeger vs the virgin walmart
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u/mejibray860 11d ago
Weirdly enough, there's some interesting overlap between the two Kroegers
There's a really interesting video that graphs out all the similarities:
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u/CreepyBlackDude
11d ago
edited 10d ago
•
"Somewhere along the way of their highly-successful, record-breaking career, Nickelback became the butt of all jokes. While the reasons why may forever remain a mystery, frontman Chad Kroeger, has a couple of ideas why the group has such vocal haters."
Actually, the reasons are very well known:
- Nickelback was EVERYWHERE in the early 2000's. Specifically, "This Is How You Remind Me" was played on every radio station every day for a couple years straight, in the era before YouTube and Spotify where the radio was still the main way to listen to music you didn't own. You could not escape it. Even if you liked it, it probably grated on you to hear it for the 10th time in a week...and if you were just "meh" the first time, you wanted to gouge your eardrums out by the last.
- There was a joke made by Brian Posehn on Comedy Central's Tough Crowd With Colin Quinn where he said, "No one talks about the studies that show that bad music makes people violent, like Nickelback makes me want to kill Nickelback." This should have been just a one-off quip...except that Comedy Central played it in its promos for the show which ran repeatedly for months on end. Kids started repeating it in their schools, and the Nickelback hate grew rapidly from there.
That being said, Nickelback very much acknowledge that it was that very hate that kept them relevant for so long when other bands of their era have long since gone by the wayside. They also really enjoy some of the more creative jokes at their expense--they've talked about "Look At This Graph" in a positive light many times.
P.S. - I sourced that Tough Crowd link from an old Reddit post by u/babycarrotman which goes into much greater detail on this very subject, so big credit to him.
Edit - Wanted to point out that while it wasn't quite on the level of Nickelback, the band Coldplay had the exact same thing happen to them a couple of years later for the exact same reasons, with the same result of them being hated by everyone for a while. Just replace the Brian Posehn joke with a Paul Rudd line from The 40-Year Old Virgin: "You know how I know you're gay? You like Coldplay."
I'm certain there are other examples of bands that were hated by everyone that can be traced back to specific lines or jokes. If you can think of anymore, let me know.
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u/PM_ME_CATS_OR_BOOBS 11d ago
Ah, so along with red haired people, gay guys, and Jews, they got South Parked to a bunch of 12 year olds without the actual south park (til later)
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u/Enthusiastically 11d ago edited 11d ago
I'm gonna be a contrarian and say good for anyone making a living playing music.
Sold out? Take the money and run. Whether it's Nickelback or whoever wrote that baby shark song or even Kenny G pissing his bullshit sax all over Louis Armstrong's recordings and pretending it's art, like he's Andy Warhol's new lover. If you can turn your music into food for your family to eat, good for you.
I've got no hate in my heart at all for any working musicians except for the abusers and for Kenny G. And even with him it’s like good for you for eating from your music.
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u/deathschemist spoot. 11d ago
my favourite example of an act "selling out" is chumbawamba, who went commerical, had a massive hit, and then went right back to shitting all over the industry, just with a big bag of cash now.
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u/Enthusiastically 11d ago
If you are a starving artist and have a chance to sell out. Do it. Be intelligent about it but do it.
Your street cred with people who read pitchfork every day won’t pay your bills. Hating people who sold out in music is like living in a 50 person town and hating people who moved to a big city and are succeeding. It’s a bad way to be.
I’ll check that act out. Never gonna put on a nickelback album but every sell out is a bunch of musicians working full time, which hell yeah.
I wish indie and alternative scenes would steal a little swagger from hip hop here.
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u/PM_ME_CATS_OR_BOOBS 11d ago
He is overplayed but I appreciate someone like Ed Sheeran for this. He straight up says that certain songs he makes have one goal and one goal only: getting loads of cash being played at weddings. And then he can do singles that he likes more without the record label rioting.
Playing 10 billboard bait songs and one song personal to you in front of a sold out crowd is still one good song, and that's a lot more than 99.999999% of people get to do.
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u/10019245 11d ago
Aah Chumbawamba, my childhood love! I had their albums before Tubthumper came out, no-one ever believed me in school when I was like "I've been listening to these for years!"
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u/sonofgildorluthien 11d ago
whoever wrote that baby shark song
It's a dude from South Korea named Kim Min-Seok; he's worth over $300 million now.
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u/TheTimeCactus 11d ago
Which is bullshit because Baby Shark (in both melody and choreography) has been around for much longer than the recent version that went viral. We sang a bastardized version at Bible camp in the 90s and definitely weren't the first to do it. Spoiler: The family of sharks eat you, but it's cool cuz you go to heaven and party with Jesus.
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u/InquisitaB 11d ago
Chad Kroeger feels genuine about his music. He reminds me, in a way, of Mike Shinoda of Linkin Park. Optimistic and proud of his music. If you want to watch some incredibly wholesome content, check out this video of Mike Shinoda reacting to kids listening to Linkin Park.
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u/Commemorative_Pasta 11d ago
Nickelback is much as over-hated as creed. The dudes found the magic formula to get their music massive and they achieved it. No ghost songwriters, no convinient change of genres, no use of artificial instruments to create sounds.
You want raw and technically complex songs with no pop appealing? go listen to the dilinger escape plan, animals as leaders or meshuggah instead.
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u/kevlarbuns 11d ago
In chads defense, he seems much more likeable and self aware than Scott Stapp did during Creed’s moment.
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u/Pyrochazm 11d ago
Stapp was completely full of himself.
Don't get me wrong, I liked creed at the time, but the Jesus poses he did all the time screamed egomaniac.
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u/kevlarbuns 11d ago
Lol, I was so committed to hating them. Then a buddy put in a CD and wouldn’t answer who it was, said “just listen”. It was What If, and I was absolutely loving the first 20 seconds. Dude tricked me into recognizing Creed could write a good song or half a dozen.
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u/Pyrochazm 11d ago
What if is great. Beautiful is another I really liked. Tremonti is a riff monster.
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u/kevlarbuns 11d ago
Those riffs won me over. What if has some that would be at home in different kinds of metal. Bit of thrash, bit of groove, bit of orchestral. Great guitar showcase.
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u/duskywindows 11d ago
I don't give a fuck: "Bullets" fucks SO hard, and I will absolutely blast it as loudly as possible every once in a while, headbanging till my neck snaps.
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u/bigpeechtea 11d ago
Look at his hair too, dude absolutely saw himself as the second coming of Christ
Like you can have long hair that’s fine. But to be a religious nut with long hair and constantly pose like your Jesus while you have millions of followers? Yea he thought he was a messiah
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u/UX-Edu 11d ago
I’m gonna go see Animals as Leaders in a couple months. Should be a packed house, but it’s not a particularly massive venue. I don’t like Nickelback very much but they definitely drew a crowd and got paid. Can’t really argue with the scoreboard
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u/Enthusiastically 11d ago
You don't need that many fans when every third fan buys a 2,000 dollar guitar from your guitar concepts shop.
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u/dwilkes827 11d ago
I haven't seen Animals as Leaders yet but I saw Abasi on a tour with other guitar players and he played some AaL songs, you're in for a treat. The dude is a wizard on guitar. His thumb is magical
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u/darkness1685 11d ago
There's plenty of good and accessible music in between nickelback and DEP.
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u/CorgiDaddy42 11d ago
Ehhhh I think the bigger problem with Creed is Scott Stapp is a dick. There even used to be a website dedicated to how much of a dick he was, named ScottStappisadick dot com.
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u/GladiatorUA 11d ago
no use of artificial instruments to create sounds
What does this have to do with anything? Also, it's rarely a guarantee.
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u/Datathrash 11d ago
They mean that they only use hand carved bone flutes and gourds strung with animal gut from their own kills. Not some fancy electric instruments with effects boxes and highly produced recordings like some kinda fakers!
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u/DC_Disrspct_Popeyes 11d ago
Honestly can't recall the last time I've seen someone reference Dillinger escape plan.
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u/almosthuman2021 11d ago
Creed is another one that’s puzzled me I don’t like them but they haven’t released an album since 2009 and their last hit was in like 2003. It was so bizarre the hate because I often forgot they existed before the memes which I think actually kept them relevant lol
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u/neverw1ll 11d ago
I remember the biggest criticism at the time was that Scott Stapp sounded too much like Eddie Vedder.
I'll be the first to admit, there's a lot of Creed songs that slap. Alter Bridge is great too. Mark Tremonti is a monster on guitar and writes sick riffs.
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u/spect0rjohn 11d ago
Well… there’s also the Scott is Jesus imagery that was a tiny bit heavy handed.
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u/Confident_Bluejay 11d ago
Creed’s music was also emotional and a tad melodramatic which makes them easy targets. But musically, they are pretty good and wrote catchy tunes.
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u/DamnitBobby2008 11d ago
It's been a while
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u/btener412 11d ago
Isn’t that Staind?
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u/DamnitBobby2008 11d ago
Goddammit, you're right.
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u/dwilkes827 11d ago
This is the reason people call these bands generic and formulaic, can't even tell them apart lol
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u/mider-span 11d ago
They are the Olive Garden of rock music.
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u/desde1984 11d ago
Wow, I totally get this. I've never had a horrible meal at Olive Garden. I've never had an exceptionally great one either, but the food is not horrible and they are consistent.
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u/JerHat 11d ago
Nor should he, Nickelback makes generic rock music... it works... isn't great, but whatever.
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11d ago edited 11d ago
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u/International_Jello 11d ago
That song isn’t about looking at photographs lol, it’s about never being able to truly go home. I think that qualifies as a heavy thought
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u/kevlarbuns 11d ago
My guy is gonna have the Guy Fieri bounce-back. The pendulum of ‘cool’ favors longevity and consistency.
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u/false-identification 11d ago
Maybe but Guy won a lot of people over with his charity.
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u/user_account_deleted 11d ago
Was Guy ever disliked? I always thought the meme was that he LOOKED ridiculous, but I also thought he was mostly viewed as a decent, entertaining dude.
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u/Pixilatedlemon 11d ago
I’m a sucker for an unthreatening corny famous dude like Guy. I love that he just does his own thing.
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u/user_account_deleted 11d ago
I watched the shit out of Diners, Drive-Ins, and Dives. And it's cool he has his style, but I'll be damned if it isn't objectively goofy AF lol.
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u/Pixilatedlemon 11d ago
He’s so goofy but it’s part of his brand. He doesn’t have a single fan that would deny that he’s a goofball, it’s just part of the appeal. I just dream of a better tomorrow where people can be corny goofballs without being disliked so to speak haha
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u/anderoogigwhore 11d ago
I saw Nickelback a few years ago (I went for Seether who were the support act). Honestly, they are actually a fun band live. They played the five songs I like and Chad had some banter with the crowd.
Their opening video clips on the screen was basically 'no one likes us and we dont care, we get paid to play music' and Chad had a roadie whose job during the show was to make Jaegerbombs and bring the jug out to him on stage. If ANYONE thinks they take themselves seriously they are being trolled.
That being said, I fucking hate 'Rockstar' with every fibre of my being.
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u/InsuranceInner3040 11d ago edited 11d ago
There is a LOT worse music than Nickelback out there being mass consumed.
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u/Youngandidiotic radio reddit 11d ago •
And then like 10 years later imagine dragons took their place lol